Appetite for fakes: What drives consumers’ choice?

Publiceret 12-12-2023

Report from EUIPO on consumer behavior when purchasing counterfeit goods

The aim of this study is to develop a fuller understanding of factors that drive the intentional demand for counterfeit goods.
The study is based on data collected from 10 EU member states, where the participating consumers were aged 15 and over.

EUIPO highlights, among other things these main findings

  • About a third of EU respondents (34%) indicate to have knowingly purchased a counterfeit product at least once in the past;
  • Consumers’ purchase intentions for counterfeit products most strongly depend on personal characteristics: their need to belong, and their personal integrity;

Read the full report and executive summary here.



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